Awareness Initiatives

Objective

To build brand awareness, attract new customers, and boost conversions using strategic social media and email marketing. We'll focus on platforms like X, LinkedIn, and Instagram to create engaging content that interacts with our users, highlights our product, and shares helpful tips. Our focus will be to create a strong online presence, connect with potential customers, and guide them towards choosing our product.

Goals:

Procedure

  1. Social Media Marketing
  2. Search Engine Marketing
  3. Community Engagement

Content and platform: Content - Twitter

2. User Consideration Initiatives

Objective

This is to move potential users through the consideration phase by presenting MWW’s unique features and benefits, positioning out product for chance of consideration through tailored content that addresses their needs, and establishing credibility through customer testimonials and success stories. The sole purpose to establish a clear value of the product to prospects that are more likely to convert.

Goals: