Business Needs Proposal to expand the reach and awareness of Meet With Wallet while ensuring product efficacy and establishing a strong market presence. (From Ekta)

1. Beta Testing:

Objective: To test the product with a select group of users and gather feedback to enhance the product - onboarding beta users.

Strategies:

• Select a diverse group of users from different professions, especially those who are involved in remote working and DAOs. We will first focus on RnDAO.
• Provide them with a detailed guide on using the product and ask for structured feedback.
• Offer incentives for active participation and valuable insights. I have several ideas for incentives. Discussed them briefly with Parsa.
• Regularly update the beta group with product improvements and additional test phases.

2. Market Segmentation

Objective: To create a list of market segments for outreach.

Strategies:

• Identify key stakeholders. DAO members, crypto enthusiasts, remote workers, etc.
• Segment the audience based on their needs and challenges (refine after analyzing the interviews).
• Decide and focus on one market segment to validate the product. (@Daniel Ospina’s suggestion: this concept is called the spearhead market - a market segment that's easy to capture and allows us to then expand into others).

3. Interviews for Research:

Objective: To gain insights into user expectations and challenges.

Strategies:

• Conduct interviews with remote workers and DAO members.
• "customer development” - asking interviewees (potential users) about their challenges, and then coming back 1-2 weeks later with a proposal for a solution and getting validation (formal commitment to use it (Letter of Intent) / pay in advance / actually use the product if current version already works / other)
• Use these insights to refine the product and marketing strategy.