For Contributors:

• Not just "earn money for work" but perhaps "gain recognition for my skills while maintaining autonomy"
• Not just "find tasks" but "discover meaningful opportunities that match my abilities and interests"
• Not just "build portfolio" but "establish credibility in a space where traditional credentials don't matter"

For Project Initiators/Funders:

• Not just "get work done cheaply" but "find reliable talent without the overhead of traditional hiring"
• Not just "manage a project" but "ensure mission-critical work gets completed without micromanaging"
• Not just "distribute funds" but "allocate resources in a way that maximizes probability of project success"

For Communities:

• Not just "coordinate work" but "build collective knowledge and capabilities over time"
• Not just "track contributions" but "ensure equitable recognition and reward for value creation"