This document presents the strategy for achieving the two goals the team has already agreed on: securing financial stability and validating problem-solution fit. It outlines how we plan to secure funding, improve onboarding, and assess whether a pivot is needed.

1. Goals

1. Financial Stability
   • Secure $120K for 2025
   • $20K in Q1 (Immediate target)
2. Validation of Problem-Solution Fit
   • Identify the best early adopters
   • Assess whether UX improvements solve onboarding friction
   • Determine if a pivot is necessary by end of April

2. Obstacles to adoption

1. People don’t see value in Team Points - they don’t know what can they do with them, how to use them and don’t get a benefit out of them. Therefore contributors don’t care about TPs.
2. Identifying agreements is difficult and especially market rates are hard to calculate.
3. Performance
   1. Accuracy of Value Assessment – There is skepticism about whether teams or individuals can accurately assess the value produced by a contributor.
   2. Value-Based Performance – Performance should be based on value creation rather than just a rating system.
   3. Challenges in Flagging Non-Delivery – It remains difficult to identify contributors who haven't delivered any work; they neither receive negative reviews nor any reviews at all.

3. Solutions suggested on Team Points

1. Narrative
   • TP as Future Value & Trust
     • TP represents future value and trust in the system.
     • There is a need for education on equity and ownership.
   • Better Narrative
     • Improve the storytelling around TP.
     • Consider renaming it to "Sweat Points" for clarity.
   • TP as a Promise of Value
     • Highlight how early employees in Web2 companies benefited from equity when companies IPOed.
     • Develop content that shows the journey from contributing TP in a bootstrapped venture to later success ("hero" stage).
2. Create mechanism for automatically splitting tokens from inbound based on TPs (e.g. from gitcoin donations)
3. Show calculation of % of total based on Market rate - fiat
4. Launchpad of a token (speculative) based on TP balances (pre-airdrop tool)
5. Legal Contracts binding TP to RWA

3. Market Validation Insights

• Timing Mismatch: Companies are either too mature (equity structures already set) or too early (equity not yet a priority) to adopt Collabberry.
• Cultural Barriers: In many cultures, equity is an unfamiliar or secondary concept compared to cash, limiting appeal.
• Legal Relevance: Equity and tokenization raise legal questions that influence adoption.

4. Strategy for Achieving Goals

A. Secure Funding via Grants (Milena, Iulia)