Research we need to do (Strategy)

Open Questions

What to study next

Today’s Problem Statement

I am ________________________________________

[a unique person with my context]

I am trying to _______________________________

[accomplish an important goal]

But __________________________

[I have this problem]

Because _______________________

[root cause]

Which makes me feel _______________________

[emotional effect]

Draft Problem Statements

Key insights from testing problems

Product Concepts