Who is your customer?
Our customer is a Web3 founder with a vision, understanding that greatness is achieved through engaged, collaborative teamwork. However, she faces challenges in attracting and retaining contributors, as fair compensation for their time and efforts is difficult due to limited funding especially in the research and customer development phase.
She seeks a straightforward and fair solution to distribute co-ownership in a decentralized manner, favoring flat organizational structures over traditional hierarchies. Which promotes a cooperative environment and keeps contributors motivated and engaged.
Because she needs free space to focus on what matters most!
How will this make your customer’s life significantly better? Solve their pain point?
Collabberry equips founders with a robust framework to nurture a productive, transparent, and fair contribution environment. It transforms early-stage projects into attractive opportunities for high-caliber talents who are willing to invest their time and skills for a proportionate share of the future rewards.
The founder saves considerable time and effort as the system automates compensation and reduces the need for direct management of these processes. This allows her to focus more on strategic goals rather than administrative tasks.
Early contributors can earn a substantial share of team points, which increases their investment in the project’s success.
This ‘stickiness’ ensures that team members are more likely to stay and grow with the project. It not only reduces ghosting but also helps build a stable and motivated team.
Finally the tool allows for a more accurate financial planing. By compensating with team points, the startup can more effectively manage its burn rate, extend its financial runway.
Why is this a problem that needs to be solved right now?
108 Web3 startups attracted approximately $814 million in investment in early 2023 and the market size is expected to grow to USD 81.5 billion by 2030 with a compound annual growth rate (CAGR) of 43.7%
In the world of startups, especially DAOs, there’s a growing trend toward work environments where everyone gets to contribute and make decisions together. This change highlights how traditional methods for managing compensation and equity, are not well-suited for the flexible and ever-changing needs of Web3 businesses.
For example, RnDAO relies on a duct tape solution, using manually filled Excel sheets and calculations because the best tool available on the market, Coordinape, does not meet all their needs.
What might disappoint the customer?
We have to ensure, that the benefit of the regular P2P assessment is greater then the amount of effort it takes to do.
The system should feel solid yet flexible, allowing contributors to feel free and not trapped or forced to contribute.
Some team members might feel disappointed by receiving a lower rating. It’s important to communicate that a middle rating actually represents the desired performance level, indicating that expectations have been met, rather than mediocrity. Higher ratings should be the exception, not the norm.
Additionally, there must be clear rules and procedures in place for situations such as ghosting, sick leave, and vacations.
How will the customer discover or find our product?
Our initial customers will be directly approached by our team to establish a close communication loop, ensuring everything functions as expected. Once these early users are satisfied with our product, we anticipate they will promote it through word of mouth. Following this, we plan to engage influencers such as owocki.eth, 🐙peth, and 0xDesigner, while also participating in conferences and hackathons to further boost our visibility.
How will you measure success?
We measure success by whether teams manage to create impactful ventures.
To figure this out we will use metrics like the number of teams using Collabberry, and the health of those teams. We’ll measure statistics such as team growth, the amount of distributed team points, funds in safes, regularity of usage, and retention rate of contributors.
Furthermore we take into account the amount of learnings trough validating our assumptions with tests.
How does this integrate with existing product features?
Collabberry closely integrates with the existing web3 ecosystem to leverage and build upon established solutions such as Snapshot for proposal handling, and Gnosis Safe for fund management. Furthermore we are compatible with DAO management tools such as Tally.xyz
In future releases, based on customer feedback and requirements, we plan to include integrations with project management solutions such as JIRA, Trello, and Notion, along with communication tools like Discord. Additionally, we want to integrate GitHub for tracking issues, bounties, tasks, and commits, and tools like Crew3 and Zealy for team collaboration. Moreover, the system will integrate with Pattern for legal and contract management.
What is your rollout plan beyond the home market?
Beyond the initial market, we plan to extend Collabberry to online startups not necessarily in Web3, targeting technically literate founders who are early adopters and seek innovative compensation solutions.
What is the most contentious aspect of your product? (What sparks the most intense debate?
The role of peer-to-peer assessment sparks the most debate. While P2P assessment can provide a decentralized measurement of value, there is skepticism about its objectivity.
What are the key milestones in your roadmap:
| | Milestone/Feature Description | Priority | Size Guess (S, M, L, XL) | | --- | --- | --- | --- | | 1 | Onchain TP | | S | | 2 | TP & FIAT split management | | M | | 3 | P2P Assessment Flow | | L | | 4 | Admin dashboard and manager | | L | | 5 | Market Rate suggestions based on complex roles Feature | | L | | 6 | Bounty Platform for Supporters Product | | L | | 7 | | | | | 8 | | | | | 9 | | | | | 10 | | | | | 11 | | | | | 12 | | | | | 13 | | | |