Growth Marketing goals for MeetWith over the next 30-60-90 day goals - June-Aug 2025 (completed by coffee-crusher).

This is not an inclusive list, and will continue to be refined and expanded upon.

30 Day Goals

• [ ] Identify initial list target list (based upon current campaigns) and create a simple status tracking (Notion project mgr template)
• [ ] Creation of a user interview process
  • [ ] Questionnaire template
  • [ ] Standardized recordings and summary
  • [ ] Creation of a simple 2-4 slides overview of MW for user interviews (benefits, use cases)
  • [ ] Communications process to update product team (i.e. most common themes, “outlying opportunities”)
  • [ ] Follow up with user after interview - engagement for their next steps (MW Discord invite?), “try the product out for 15 days” & how they give feedback
• [ ] Complete first set of interviews from target list (initial target is 15-20 user interviews) - “frens of frens network”.
• [ ] Creation of a Growth Marketing sub-page on MW
  • [ ] Tracking all user interviews, target list, product feedback. etc.

60 Day Goals

• [ ] Creation a campaign to identify additional user targets - both individual and partnership opportunities (communities)
• [ ] Expand upon User interview tracking system - to an User “CRM” database in Notion
• [ ] Create a simple feedback process for users - i.e. “feedback button” and/or pop up in MW app
  • [ ] Explore thru user interviews of other “gold nuggets” - with simple communication process for dev product MW team
• [ ] Creation of a simple walk-thru videos (shared on socials) on how to use the product - 45-60 sec videos
  • [ ] Scheduling a group meeting
  • [ ] Creation of a group
  • [ ] Adding a new person/editing the meeting
  • [ ] How to connect your Calendar (Google, etc.), Wallet
• [ ] Expand upon use in two blog posts based upon video’s listed above
• [ ] Completion of new user interviews - target of 15-20 user interviews

90 Day Goals

• [ ] Track and enhance performance metrics (KPI’s) tracking - Dune tracking (i.e. downloads, upgrades to paid MW version). Reporting on Notion page