<aside> 🧑🏻‍🔬 The interview is about collecting demand data in a way that makes it the interview feel more like a conversation and storytelling, versus an interrogation or fill-in-the-blank questionnaire. There are two main guidelines:

1. Collect the data in order of the Demand Profile: Desired Future, Catalysts, Constraints, and Supply.
2. Do it in a story format. Specifically, we want to capture the story of their purchase. </aside>

Intro

• Check that the answers from the screener are correct
• Describe the process and rules of the interview: timing, permission to record audio, impersonal, they can refuse to answer any question (if it’s not appropriate)
• No right or wrong answers
• It is important for us to go back to the past, to remember the chronology of events as best as possible
• Tell me a bit about yourself: What do you do?

Subject info

1. Name
2. Role / Job title
3. Experience
4. Decision making
5. Purchase summary

Company info

1. Name
2. Size
3. Type
4. Maturity
5. ???

Decision-Making Timeline

1. What are the key factors you consider when deciding to invest in a startup?
2. Can you describe the process you followed the last time you evaluated a potential startup investment?
3. Which of these stages were the most difficult for you?
4. Can you share an example of a difficult investment decision you had to make and how you navigated it?
5. …
6. Can you walk me through the typical timeline of your investment decision-making process?
7. How much time do you usually spend on each stage of the decision-making process?
8. How does the timeline differ when you are considering different types of investments?