Jobs to Be Done MWW

<aside> 💡 How to use

interactions with people are logged into the Contacts Database (same database feeding the outreach cards): Outreach initiatives MWW
when we do analysis of an outreach initiative or otherwise periodic analysis of ad-hoc contacts, we log them into the insights table below and connect them with a Customer Persona (customer personas can be edited in the table at the bottom of this page)
We then periodically review the insights and synthethise into Jobs to be Done table further below

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