https://lh7-rt.googleusercontent.com/docsz/AD_4nXe9rzrzDfUCfeZLxPZilCD_hBC3JMpzQyijh5T1AoO9q2sAbhmukp0jN5JUgZ10fqEnOPJfAj8rE2-SHej_vzhboRVhfFNBdXfj9RQ7oLTxPjUzMcBWncOG1cEghRpX69zInk0KvqOklp2rRcZLNwPRD8Pm?key=KmkAS89wawCcwg-irc5lDg

This marketing plan is designed to span mid-Q3 2024 until Q1 2025. This is a period of about 8 months.

Objective

To achieve product-market fit for MWW, increasing its product user base from 1,000 to 2,000 users, with an 85% retention rate. We expect to achieve these at the end of Q1 2025.

Positioning & Messaging

Value Proposition

MWW simplifies the scheduling process for solopreneurs and cross-org workers across the web2 and web3 spaces. They often face difficulties with easily scheduling meetings with clients and colleagues, impacting their productivity negatively.

Target Audience

They juggle multiple roles across various organizations, each with its own scheduling demands. MWW simplifies this chaos by syncing all their calendars in one place, avoiding conflicts and saving them precious time. Also, MWW helps them schedule more easily, without backs and forth with its group scheduling solution.

They wear many hats and need a scheduling tool that keeps up. With MWW, they can schedule with ease, stay organized, and stay very productive.

They crave flexibility and freedom, yet scheduling across multiple time zones can be a real pain. MWW offers a scheduling solution that adapts to their lifestyle.

Key Messages

Marketing Channels