Memorandum

Subject: Architecture and Language for Campaign-Based Token Incentives on Common Ground

Over the past six months we have reframed the way Common Ground distributes value to its communities. Our goal is to replace one-off airdrops and discretionary grants with a repeatable mechanism that rewards measurable contributions while preserving the social fabric that makes our network valuable. What follows is a consolidated description of the actors, the on-chain infrastructure, and the developer tooling that power this mechanism. All terminology is now aligned with the Common Ground brand, and the prose is written for partners who may be unfamiliar with deeper crypto jargon.

A campaign on Common Ground begins when a Campaigner—this may be a protocol foundation, a mission-focused DAO, a venture fund, or an individual community member—locks funds in escrow and publishes a public mission statement. The Campaigner is motivated by the additional activity, goodwill, and network effects the campaign is expected to unlock. As the campaign progresses, the Campaigner’s upside is realised in the form of higher asset velocity, increased user retention, or direct appreciation of the tokens still held on their treasury balance sheet.

Work is carried out by Contributors, a deliberately broad term that covers builders shipping code, curators surfacing relevant content, creators producing media, wallets routing liquidity, and autonomous agents that automate repetitive flows. Contributors do not apply for grants or wait for committee approval; they satisfy the objective criteria embedded in the campaign’s smart-contract logic. Once proof of work is attested, their share of the budget is streamed automatically—an experience closer to a multiplayer quest than to a traditional bounty board.

Integrity is maintained by Stakers. These actors bond tokens that can be slashed if they ratify fraudulent contributions or collude in bad faith. In practice, a Staker is often a long-term community member, a service provider running the indexing infrastructure, or a validator already operating nodes on the target chain. By aligning their staking yield with the network’s health, we create a native check-and-balance that does not rely on the goodwill of any single party.

The technical backbone is the Common Ground Hub, an on-chain coordination nucleus that stores every pledge, proof, and payout while emitting social signals that bubble up into users’ activity feeds in real time. Satellite contracts called Outposts live on every major chain where our users transact. Outposts hold campaign funds locally, observe relevant state changes, and sync finished work back to the Hub. This architecture lets campaigns tap into liquidity and data wherever it already exists, without forcing communities to migrate wholesale.

Campaign logic is expressed in Playbooks, a declarative recipe format that stitches together on-chain events—such as token mints, swaps, or governance votes—with off-chain artefacts like GitHub commits, Farcaster casts, or Lens posts. Because Playbooks are version-controlled text files, they can be forked, audited, and reused, turning best-practice incentives into public goods. A no-code dashboard allows non-technical organisers to compose Playbooks visually, while a GraphQL endpoint and a TypeScript SDK offer developers granular access to the same primitives.

Finally, an analytics layer renders campaign progress in real time, highlighting which actions, contributors, and conversations generate the greatest lift. Early pilot data suggests that communities using this system see a sharper increase in contributor retention compared with fixed-size airdrops, and Campaigners report clearer cause-and-effect between spend and outcome.

This memo is intended to serve as the canonical reference when we explain Common Ground’s incentive model to prospective partners, investors, and ecosystem collaborators. Please circulate it widely and flag any points that may require additional clarity or legal review.