<aside> 💡 What is a PRFAQ? A PRFAQ is a document format used at Amazon to develop and communicate new product ideas. The term stands for "Press Release and Frequently Asked Questions." It is a part of Amazon's product development process that focuses on clearly defining the customer benefit and key features of a proposed product.

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Example of a fictional PRFAQ Prepared by a product team for a new product at Amazon.

Press Release

Introducing Amazon SmartFit: The Ultimate Personal Fitness Assistant

SEATTLE--(BUSINESS WIRE)--May 16, 2024--Amazon (NASDAQ: AMZN) today announced the launch of Amazon SmartFit, a revolutionary personal fitness assistant designed to help you achieve your health and fitness goals through personalized workouts, real-time feedback, and seamless integration with other Amazon devices.

Amazon SmartFit leverages advanced AI technology to create customized fitness plans based on your unique body metrics, preferences, and goals. With a sleek, lightweight design, SmartFit can be worn all day, providing continuous health monitoring and fitness guidance.

"At Amazon, we are committed to making our customers' lives easier and healthier," said Jeff Wilke, CEO of Worldwide Consumer at Amazon. "SmartFit is a game-changer in personal fitness, offering tailored workouts, motivation, and health insights right on your wrist."

Key Features:

• Personalised Workouts: SmartFit uses AI to create dynamic workout plans that adjust based on your progress and goals.
• Health Monitoring: Track heart rate, sleep patterns, stress levels, and more with advanced sensors.
• Real-time Feedback: Get instant feedback on your form and performance to maximize your workout efficiency.
• Seamless Integration: Syncs effortlessly with Alexa, Amazon Music, and other Amazon services for a connected fitness experience.
• Water-Resistant: Suitable for swimming and other water activities with a water resistance rating of 50 meters.
• Long Battery Life: Enjoy up to 10 days of battery life on a single charge.

Amazon SmartFit will be available for pre-order starting today and will ship to customers in June 2024.

For more information, visit www.amazon.com/smartfit.

FAQs

Q: What is Amazon SmartFit?

A: Amazon SmartFit is a personal fitness assistant that combines advanced AI technology with health monitoring features to provide personalized workouts, real-time feedback, and seamless integration with other Amazon devices.

Q: How does SmartFit create personalized workouts?