Looking at Meetwith through a product strategy and positioning lens, we're currently in the crowded "scheduling tools" category competing with Cal.com, Calendly, Doodle, When2meet, Lettucemeet and others. To create our own category, we need to find an unoccupied position in people's minds.
Going forward we want to Create Mindshare + Category for Meetwith.
Some categories and Jobs to be done that Meetwith can focus and explore or combine.
| Narrative | Job to be Done | Description | Target Audience |
|---|---|---|---|
| Platform for Monetized Meeting | Turning expertise into income | People aren't just scheduling meetings - they're monetizing their knowledge, skills, and time. |
Whether it's clients booking calls with consultants or people joining a coaches group coaching sessions - an expert offering group workshops, the core job is converting what they know into revenue streams.
This positions meetings not as calendar events, but as income-generating opportunities that need to be efficiently scheduled, properly priced, and seamlessly paid for. | - Primary: Independent consultants, coaches, freelancers, subject matter experts
- Secondary: Small agencies, professional services firms, online course creators
- Pain point: Managing the business side of expertise (pricing, payments, client management) | | Group Meeting & Decision Orchestrator | Getting groups to actually meet in the best time, decide in meetings and act on the decision. | People aren't just scheduling meetings - they're trying to move groups from discussion to decision to execution.
Whether it's a team choosing a strategy, a committee approving a budget, or a family planning a vacation, the core job is converting group conversations into concrete outcomes.
This positions meetings not as calendar events, but as decision-making sessions that need to be structured for clarity, facilitate consensus, and ensure follow-through on commitments. | - Primary: Team leaders, project managers, committee chairs, department heads
- Secondary: Non-profit board members, community organizers/managers
- Pain point: Meetings that waste time without reaching decisions or follow-through | | Professional Meeting Marketplace | Connecting those with needs with service providers.
Example Knowledge Seekers <> Knowledge Providers | People aren't just scheduling meetings - they're trying to access specific expertise they don't have.
Whether it's a startup founder needing legal advice, a student seeking career mentorship, or a company requiring specialized consulting, the core job is matching problems with the right expertise.
This positions meetings not as calendar events, but as knowledge-transfer opportunities that need to be discoverable, trustworthy, and efficiently matched between those who know and those who need to know. | - Primary: Small business owners, entrepreneurs, students, career changers
- Secondary: HR teams seeking external expertise, individuals needing specialized advice
- Pain point: Can't afford full consulting engagements but need expert guidance |
A more detailed breakdown —
Instead of just scheduling, position as the tool that turns meetings into revenue streams. With features like:
Beyond scheduling, become the tool that facilitates group decisions. With features that allows group do things like:
Create a two-sided platform where expertise meets demand: