Q3 Product Strategy Summary for Meetwith
Executive Overview
The team discussed two potential strategic paths for Meetwith in Q3:
- Group scheduling for teams - Targeting freelancers, consultants, and cross-organizational workers
- Paid meetings scheduling - Focusing on coaches, consultants, and therapists who need payment integration
The discussion revealed different perspectives on market opportunity, competitive landscape, and alignment with current team capabilities. While both paths have merit, there's a stronger consensus around focusing on group scheduling as the primary direction, with continued support for paid meetings as a secondary focus.
Market Assessment
Group Scheduling
- Target Audience: Freelancers, consultants, cross-organizational workers (~31% of market, estimated 80M users globally)
- Market Size: ~$80-125M globally
- Competitors: Cal.com (paid), SchejIt, Doodle, When2meet (free alternatives)
- Strengths: Larger addressable market, potential for viral growth and network effects
- Challenges: Fierce competition, need for clear differentiation
Paid Meetings
- Target Audience: Coaches, consultants, therapists (~10-15% of market)
- Market Size: ~$40-75M globally (higher due to transaction fees)
- Competitors: Cal.com and others
- Strengths: More direct monetization path, less competitive space
- Challenges: Smaller market, may require more marketing effort
Current Product Assessment