Existing research

What do we need to know

• What are the needs that are unique to DAO’s?
• Feature Prioritization:
  • Which features will get us the most active users?
• Usability
  • Which flows are so bad that they are blocking adoption and use?

Groups:

• Abandoners
  • Prioritize these, get them booked

• Active Users

• DAO users who want advanced features

Showing shitty flows

• how could we improve these?

Interview Guides

• why did you consider MWW?
  • what triggered looking for it?
  • what else did you consider?
  • what pushed you into trying it?
  • what did you hope it would do for you?
• talk about using it
  • the first time?
  • next time?
• When did you stop using it, and why?