Tell them sometime they don’t know Tell them something they know but in a new way Tell them something they know but got wrong
Examples
Teach your audience how to avoid a bad outcome 7 things electricians do to price gouge customers, and how to avid them
Teach your audience how to get a result faster. 12 things anyone can do to get their first client in less than 72 hours.
Teach your audience an easier way to achieve a desired result. Bet you don’t know these 8 ways to
The more value you give the more attention you get