We have to create a plausible story that inspires the founder / DAO leader to evangelize team about Collabberry. Collabberry has to be positioned as a “Must Have” instead of “Nice to Have”.

GOAL: Get lead so exited about Collabberry that they invite team on the call

Core Themes to Validate

• Better Narrative

  • Current storytelling around TP lacks emotional pull or clarity
  • Consider renaming it to "Sweat Points" for clarity: Highlights effort, grit, and tangible contribution
  • Make it inspirational yet grounded → less abstract, more human.

• TP as Future Value & Trust

  • TP represents future value and trust in the system.
  • There is a need for education on equity and ownership.
    • bridge this with relatable analogies and stories.

• TP as a Promise of Value

  • Highlight how early employees in Web2 companies benefited from equity when companies IPOed.
  • Develop content that shows the journey from contributing TP in a bootstrapped venture to later success ("hero" stage).
  • Show how VCs see a good cap table as a green flag

Storytelling Beats

1. Hook
   • Grab attention, personal angle
2. Journey
   • Paint the arc:
     • Struggle: Bootstrapped ventures, limited resources, big dreams.
     • Action: Earning TP through contribution—coding, community-building, ideation.
     • missing part → Reward: Success of the venture unlocks TP’s value (e.g., tokenization, revenue share, governance power).
   • Use examples to illustrate
   • Visual Storytelling
     • Example from investment sales talk
       • Take out a piece of paper, draw two circles; you can put money in here and this will happen, or put it in here and that will happen ⭕️⭕️ Which of these two circles would you prefer? … Great, why don’t we get started with that right away? -> onboarding (in this example, the customer has explicitly agreed)
       • In our case we have to get explicit agreement that they want sweat and will invite team
3. Call to Action
   • Invite your team now - Inspire to invite team
   • Provide clear next steps

Persona Targets

1. Classic Founder
   1. Experienced
   2. Unexperienced
   3. Bootstrappers
2. Regen
3. Degen
4. DAO Rulers
5. DAO Greenhorns
6. Network States Pioneer