1. Clear Goals

• Brand Awareness: This is often the starting point for any new or lesser-known brand. By increasing awareness, you set the stage for achieving the other goals.
• Engagement: Engagement helps in retaining the audience you gain through awareness efforts. High engagement can lead to better visibility due to how social media algorithms work, potentially feeding back into increased brand awareness.
• Lead Generation: While this can start alongside building awareness, it often becomes more effective once you have an engaged audience. You'll need to balance informative and engaging content with calls to action for lead generation.
• Thought Leadership: This usually comes after or alongside brand awareness and engagement. Once people know and engage with your brand, you can start positioning yourself as an expert in your field. This can, in turn, generate leads organically.

A post about a common collaboration problem (Awareness) can include an interactive element like a poll (Engagement), end with a call to action to learn more on your website (Lead Generation), and showcase your expertise (Thought Leadership).

2. Understand Your Audience

• Demographics: Who are they? Age, profession, interests, etc.

  • Startup founders
  • DAOs
  • Web3/blockchain natives

• Behavior: When are they online? What type of content do they engage with?

  • Has to be learned

• Needs: What problems are they looking to solve that @collabberry can address?

  1. Unfair or static equity splits

  Early-stage startups often split ownership too soon, leading to imbalances as contributions change over time. Founders need a dynamic system that reflects real effort and contribution.

  2. Runway management

  Startups need to maximize their runway while compensating contributors fairly. Traditional cash salaries can burn through cash quickly, leaving little room for growth, while poorly structured equity deals can lead to overcompensation.

  3. Team motivation and alignment

  Poorly structured compensation can demotivate key team members and cause resentment. Without the right rewards in place, team dynamics suffer, and contributors may leave or become disengaged.

  4. Equity negotiation conflicts

  Negotiating upfront equity can lead to future tension, especially when some contributors deliver less value over time. Founders need a system that avoids constant renegotiations and share redistribution.

  5. Tracking and assessing contributions fairly

  Founders often struggle to assess team members’ contributions accurately. A system is needed that involves the whole team in assessing value, ensuring fairness and transparency without overwhelming founders with assessment duties.

  1. Fear of disagreements later on because equity split is not clearly talked about

  Founders often avoid this because of fear of negotiations, or avoiding the tough talk

3. Content Strategy

• The Problem Space: Discuss common issues in collaboration, remote work, etc. Use storytelling to make it relatable.
• Education on Sweat Equity: (motivation) Share insights on the value of non-monetary contributions in startups or projects. Case studies could be powerful here.
• Education on Disagreement on Equity: (fear) Share insights about how startups fail because they could not negotiate proper equity split.
• Hot Takes: Offer unique, possibly controversial views but ensure they're well-researched to maintain credibility. This can encourage discussions and shares.
• Behind the Scenes: Humanize your brand. Show the process, failures, and successes. This builds trust and authenticity.