Action items

• [ ] Craft single problem statements
• [ ] Choose the most important customer and problem
  • [ ] either riskiest in a 2-sided market
  • [ ] or largest and most profitable market
• [ ] Write value propositions
  • [ ] including reason to believe (secret sauce that makes us better)

Research Strategy

• Who would buy and use our product and why?
• What communities have the worst problem? Do they know it?
  • Do the data analysis to find which communities have more of a problem

Who:

Choosers

• a leader who would buy the product

Users - both dominant and marginalized people

What kind of organizations

Ask - can you combine all of these together make 3-4 problem statements, one each for the different ways to use the tool

Next March 27th -

Today’s Problem Statement v1

I am an avid project contributor who posts a lot online.

[a unique person with my context]