Purpose: This playbook guides MWW’s outreach, marketing, and product development strategy, focusing on improving product-market fit, adoption, and feedback.
MWW’s value proposition is group scheduling made easy. MWW simplifies the process of scheduling meetings, especially for individuals managing multiple roles or clients. With intuitive tools, seamless calendar integrations, and user-friendly features, MWW makes it easy for Digital Nomads, Solopreneurs, Cross-org Workers, and Freelancers to schedule group meetings effortlessly.
Insights from competitors (LettuceMeet, Doodle) emphasise simplicity, user-friendliness, and calendar integration. MWW is positioned to compete by focusing on ease of use for busy professionals, rather than privacy or decentralisation.
Digital Nomads
Pain Points: Scheduling across multiple time zones.
Solution: MWW’s time zone support and reminders make it easier for them to manage international schedules.
Cross-org Workers
Pain Points: Juggling meetings across multiple clients/organisations.
Solution: MWW’s calendar sync helps streamline meetings across several platforms (Google, Outlook).
Solopreneurs
Pain Points: Balancing client meetings and business operations.
Solution: MWW’s intuitive scheduling cuts down on time spent organising meetings, allowing solopreneurs to focus on growing their business.
Freelancers
Pain Points: Managing various projects for different clients.
Solution: MWW helps freelancers efficiently schedule meetings, avoiding scheduling conflicts and keeping everything organised.
Why these changes?
These personas align closely with those used by LettuceMeet and Doodle. We adjusted to focus on ease of use, as simplicity appeals most to professionals managing complex schedules.