The primary objective of current research is to validate the demand identify the unmet needs of our primary market segments, and see how well Harmonica’s features can match to their problems, which should help us reach PMF faster. We aim to understand their decision-making process, the tools they currently use, and the potential for our product to meet their needs more effectively.

Business decisions

  1. What market segment should we focus on with the initial version of Harmonica?
    1. Is there enough pain to inspire purchase?
    2. What benefits are we selling to this audience?
  2. What unique product features does their use case demand?
    1. Security / privacy (do they trust us and/or OpenAI?)
  3. Pricing Sensitivity: What is their willingness to pay for a new sensemaking tool? How does this compare to their current spending on similar tools?
  4. Should we try for investment in Harmonica based on this market need?

Social outreach templates

Screener

Interview Guide

Interview guide (Old)

Interviews (Harmonica)

Segments:

Value propositions:

Research questions

  1. What is sensemaking / deliberation for them: What does “making a decision” mean for this segment (e.g. changing something in their governance or spending money)? How often do they have to make them?

  2. What are the steps or stages that customers go through when making decisions? What are the key events that propel them along this timeline? How long does it usually take to …

    1. Are decisions made collaboratively? When and when aren’t they?
    2. If decisions are made collaboratively, how is this process managed?
    3. How long does it usually take to get to a decision? Is it too long?
    4. When are customers most likely to be triggered to need a solution like Harmonica? [Events that increase their desire for change, or increase the pressure of a constraint]

    How much does it cost to get to a decision?

  3. Is there a specific process or methodology they use on a regular basis that helps them control the quality of their decisions / sensemaking / deliberation?

    1. Do they ever hire human facilitators?
    2. Are they happy with the quality of the discussions / outputs / artifacts created?